• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Marketing Strategy
  • Advertising and the Major Sale
  • Niche Marketing

Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

How to Identify Your Niche Market

One of the most POPULAR bits of “marketing wisdom” dispensed by marketing gurus to business owners is:

IDENTIFY YOUR NICHE MARKET

When you target everyone with your marketing messages, you reach no one!

Identifying your niche market plays a HUGE role in advertising success.  Niche marketing is simply identifying a target audience.   Once you’ve identified your target audience, then you create your content with those people in mind.

When you target a specific audience, you can create messages that break through the clutter.

Identifying your niche market is the first step in crafting a Content Marketing Strategy.

The idea behind content marketing is simple.  Create content that brings potential customers to your website.  Share valuable information with them.  Educate them.  Inform them.  Help them. They’ll respond by not only buying your products, but telling their friends about your business as well.

In order to create content that connects, you have to identify a target audience.  The content that connects with a male college student is dramatically different than the content that connects with a stay at home father of three.

After working with literally HUNDREDS of small business owners, I got tired of repeating myself. So, I wrote a book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.  I was surprised to learn that it’s  now required reading in business courses at a world renown chiropractic school.

The book walks you step by step through the process of choosing a niche market.  Then, it shows you not only how to create compelling and selling messages but also how to deliver those messages no matter WHAT media mix you use.

Primary Sidebar

More to See

Branding as a bonding experience

How strongly are your customers bonded to your business?

September 14, 2006 By Kathryn Hendershot

Way Beyond Boring: Advertising as fashion

September 13, 2006 By Kathryn Hendershot

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

Footer

Text Widget

This is an example of a text widget which can be used to describe a particular service. You can also use other widgets in this location.

Examples of widgets that can be placed here in the footer are a calendar, latest tweets, recent comments, recent posts, search form, tag cloud or more.

Sample Link.

Recent

  • Finding Your Niche Market
  • Marketing is more than you think
  • Features vs Benefits
  • Why you need a niche marketing strategy for your business
  • Niche Marketing Strategy for Small Businesses

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

Copyright © 2021 · Magazine Pro on Genesis Framework · WordPress · Log in