Marketing is defined as "the process of transferring goods and services from the producer to the consumer". I share that definition often because it's way to easy to get "tunnel vision" when it comes to marketing your business. It's WAY too easy to think of marketing as beginning and ending with the ads which appear on radio, television, in the newspaper or even … [Read more...] about Adventures in Small Business Marketing
small business advertising solution
Successful viral marketing uses word of mouth marketing via social networks to distribute a marketing message. This process is self-replicating, similar to the spread of human viruses or computer viruses. Social media makes it possible to quickly distribute content from one person to another. As a result, the quest for successful viral marketing appears to be a a GREAT way … [Read more...] about Successful Viral Marketing
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." You can almost hear the cries of agony from small … [Read more...] about Need Help with Small Business Advertising?
If you're looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can't go out and meet your customers individually to explain personally WHY they should be … [Read more...] about Small Business Advertising Solution