Marketing is defined as "the process of transferring goods and services from the producer to the consumer". I share that definition often because it's way to easy to get "tunnel vision" when it comes to marketing your business. It's WAY too easy to think of marketing as beginning and ending with the ads which appear on radio, television, in the newspaper or even … [Read more...] about Adventures in Small Business Marketing
small business advertising solution
In theory, the quest for viral marketing appears to be a pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore. The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." You can almost hear the cries of agony from small … [Read more...] about Need Help with Small Business Advertising?
If you're looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can't go out and meet your customers individually to explain personally WHY they should be … [Read more...] about Small Business Advertising Solution