I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret #2: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is. Maybe it's issue of trust being transferred from the local media to the local … [Read more...] about Advertising builds trust
target audience
Small Business Advertising Success Secret
One of the secrets to small business advertising success is consistency. Be relentlessly consistent. It's not just small business owners who "tire" of pounding home the same marketing message in their advertising - but its only small business owners who can't AFFORD not to stay true to their "core" message. Small Business Advertising Success Secret #1: Be … [Read more...] about Small Business Advertising Success Secret
What you don’t see in advertising
When I work with clients, I get a LOT of "pushback" when it comes to identifying their target market. The reactions I've had to the premise of identifying a target audience range from mild annoyance to completely horrified. In a couple of cases, you'd have thought I was asking my client which foot to remove with a hack saw. For some reason, most business owners think that by … [Read more...] about What you don’t see in advertising
How Advertising Works
"Advertising is what you do when you can't go see somebody. That's all it is." Fairfax Cone (1963) "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't." Morris Hite (1988) People who don't understand the sales process don't understand advertising. Unfortunately, people who don't … [Read more...] about How Advertising Works
Your Website Marketing Strategy
Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there. Your marketing strategy is a road map. You use it to get from where you are - to where you want to be. Tactics are the actions that designed to achieve the goals you set in your marketing … [Read more...] about Your Website Marketing Strategy