Niche Market Products can help grow your business. The benefits of selling products and services in niche markets are numerous and include increased product launch success, better ROI on marketing expenditures and better content marketing engagement. What is a Niche Market Product? A niche market product is a product that targets a very specific group of people. Niche … [Read more...] about Niche Market Products Can Grow Your Business
target audience
Advertising builds trust
I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is. Maybe it's issue of trust being transferred from the local media to the local business. … [Read more...] about Advertising builds trust
Small Business Advertising Success Secret
One of the secrets to small business advertising success is consistency. Be relentlessly consistent. Many small business owners get "tired" of pounding home the same marketing message. Unfortunately, small business owners are the ones who cannot AFFORD to stray from their "core" message. Small Business Advertising Success Secret #1: Be Consistent For example - for … [Read more...] about Small Business Advertising Success Secret
What you don’t see in advertising
When I work with clients, I get a LOT of "pushback" when it comes to identifying their target market. The reactions I've had to the premise of identifying a target audience range from mild annoyance to completely horrified. In a couple of cases, you'd have thought I was asking my client which foot to remove with a hack saw. For some reason, most business owners think that by … [Read more...] about What you don’t see in advertising
How to Create Effective Advertising Messages
Creating effective advertising messages can help you sell more without increasing what you're spending on advertising. By definition, advertising is a paid form of non-personal communication with potential customers. It is a powerful marketing tool that can be used to reach out to customers and persuade them to buy your product or service. While it may seem like an easy task, … [Read more...] about How to Create Effective Advertising Messages