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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

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Niche Market Products Can Grow Your Business

May 5, 2022 by Kathy 1 Comment

Niche Market Products can help grow your business. The benefits of selling products and services in niche markets are numerous and include increased product launch success, better ROI on marketing expenditures and better content marketing engagement. What is a Niche Market Product? A niche market product is a product that targets a very specific group of people. Niche … [Read more...] about Niche Market Products Can Grow Your Business

Advertising builds trust

July 12, 2011 by Kathryn Hendershot 4 Comments

I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is.  Maybe it's issue of trust being transferred from the local media to the local business.  … [Read more...] about Advertising builds trust

Small Business Advertising Success Secret

July 5, 2011 by Kathryn Hendershot 3 Comments

Be consistent in your marketing message

One of the secrets to small business advertising success is consistency.  Be relentlessly consistent.  Many small business owners get "tired" of pounding home the same marketing message.  Unfortunately, small business owners are the ones who cannot AFFORD to stray from their "core" message. Small Business Advertising Success Secret #1: Be Consistent For example - for … [Read more...] about Small Business Advertising Success Secret

What you don’t see in advertising

December 24, 2010 by Kathryn Hendershot Leave a Comment

When I work with clients, I get a LOT of "pushback" when it comes to identifying their target market.  The reactions I've had to the premise of identifying a target audience range from mild annoyance to completely horrified.  In a couple of cases, you'd have thought I was asking my client which foot to remove with a hack saw. For some reason, most business owners think that by … [Read more...] about What you don’t see in advertising

How to Create Effective Advertising Messages

April 21, 2009 by Kathryn Hendershot 3 Comments

effective advertising messages : create compelling and selling content

Creating effective advertising messages can help you sell more without increasing what you're spending on advertising. By definition, advertising is a paid form of non-personal communication with potential customers. It is a powerful marketing tool that can be used to reach out to customers and persuade them to buy your product or service. While it may seem like an easy task, … [Read more...] about How to Create Effective Advertising Messages

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3 Marketing Tips for Small Business

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Niche Market Products Can Grow Your Business

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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