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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

niche marketing for small businesses

Niche Market Products Can Grow Your Business

May 5, 2022 by Kathy 1 Comment

Niche Market Products can help grow your business. The benefits of selling products and services in niche markets are numerous and include increased product launch success, better ROI on marketing expenditures and better content marketing engagement. What is a Niche Market Product? A niche market product is a product that targets a very specific group of people. Niche … [Read more...] about Niche Market Products Can Grow Your Business

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is an important step in launching your business. By taking the time to define your niche, research your target audience, analyze your competitors, identify your unique selling point, develop your brand, and test and measure your results, you’ll be well on your way to finding your niche market and growing your business. The first step to finding your … [Read more...] about Finding Your Niche Market

Why you need a niche marketing strategy for your business

September 9, 2011 by Kathryn Hendershot

Niche marketing strategy means defining a target audience for your marketing message.  Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials.  Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every social media marketing campaign BEGINS by developing … [Read more...] about Why you need a niche marketing strategy for your business

Niche Marketing Strategy for Small Businesses

August 23, 2011 by Kathryn Hendershot

Targeting your marketing message reduces competition for the prospect’s attention. This increases your odds of marketing sucess.

Implementing a niche marketing strategy for your small businesses is the key to marketing success. Niche marketing can help create compelling messages that sell products or services better than ever before. A niche marketing strategy for your small business will super charge the success of any campaign you unleash. Targeting a specific audience reduces competition and makes … [Read more...] about Niche Marketing Strategy for Small Businesses

The importance of customer retention

November 27, 2009 by Kathryn Hendershot 28 Comments

Niche Marketing Success Secret: A business without repeat customers won't be in business for long.

Niche marketing is an incredibly effective advertising strategy for small businesses.   Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy.  I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics.  Advertising is an invitation to visit your business.  The … [Read more...] about The importance of customer retention

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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