• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Marketing Strategy
  • Advertising and the Major Sale
  • Niche Marketing

Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

Featured

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding Your Niche Market

Kathryn Hendershot
March 29, 2018

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers’ goals, desires and problems.  When you know your target audience’s goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you’re not targeting a specific type of…

Continue Reading Finding Your Niche Market

Spotlight

Why you need a niche marketing strategy for your business

Kathryn Hendershot
September 9, 2011

Niche marketing means defining a target audience for your marketing message.  Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials.   Using…

Continue Reading Why you need a niche marketing strategy for your business

Niche Marketing Strategy for Small Businesses

Kathryn Hendershot
August 23, 2011

Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it…

Continue Reading Niche Marketing Strategy for Small Businesses

Explore

Small Business Internet Advertising

Small business owners have been stubbornly avoiding creating websites for their businesses.  The most popular reason given for NOT having a website:…

Continue Reading Small Business Internet Advertising

Small Business Advertising Tips: Limit Your Geographical Reach

Advertising your small business doesn’t have to be expensive to be effective. As a matter of fact, one of the BEST way…

Continue Reading Small Business Advertising Tips: Limit Your Geographical Reach

Effective Advertising Techniques: Targeting Your Demographic

When you’re marketing your small business, you should always take the 4 P’s of marketing into consideration: product, price, place and promotion. …

Continue Reading Effective Advertising Techniques: Targeting Your Demographic

Primary Sidebar

More to See

Branding as a bonding experience

How strongly are your customers bonded to your business?

September 14, 2006 By Kathryn Hendershot

Way Beyond Boring: Advertising as fashion

September 13, 2006 By Kathryn Hendershot

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

Footer

Text Widget

This is an example of a text widget which can be used to describe a particular service. You can also use other widgets in this location.

Examples of widgets that can be placed here in the footer are a calendar, latest tweets, recent comments, recent posts, search form, tag cloud or more.

Sample Link.

Recent

  • Finding Your Niche Market
  • Marketing is more than you think
  • Features vs Benefits
  • Why you need a niche marketing strategy for your business
  • Niche Marketing Strategy for Small Businesses

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

Copyright © 2021 · Magazine Pro on Genesis Framework · WordPress · Log in