When it comes to building community, no one does it better than Liz Strauss over at Successful Blog. She has built an active, vibrant online community. Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, "Is Social Media Marketing in Trouble?" Social Media Marketing is all about transparency. The thing about … [Read more...] about Is Social Media Marketing in Trouble?
Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process. In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. In case you didn't know, Gary has created an EMPIRE … [Read more...] about Brand Development Process – Passion + Transparency
I've written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get "free" marketing by creating enough "buzz" to elevate a marketing campaign from "ordinary" to "viral". Fortunately, marketing doesn't carry the risks of say, oh brain surgery. When you screw up and make a marketing mistake, … [Read more...] about Viral Marketing: Be Careful What You Wish For …