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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

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Getting To Know Your Customers…

May 7, 2008 by Kathryn Hendershot Leave a Comment

When Sam Walton was alive, he was notorious for "showing up" unexpectedly in his stores to talk with his customers.  He'd wander the aisles and talk to associates... in the later days these unsuspecting associates weren't even aware that they were talking to their boss... and the founder of the largest retail company in the world. Sam Walton enjoyed knowing his associates and … [Read more...] about Getting To Know Your Customers…

Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch

March 21, 2008 by Kathryn Hendershot 2 Comments

Catherine Lawson writes "Do you think you know it all?" ... to which, unfortunately there are times when I must answer... why yes.... I do think I know a damned lot about marketing. Obviously, I think I know a lot about marketing... because I wrote a book on the subject. Before I wrote the darned thing however, I did a LOT of research. I did this because, in all honesty, I … [Read more...] about Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch

The power of pain

September 22, 2006 by Kathryn Hendershot 1 Comment

A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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