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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

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Brand Development Process

September 26, 2008 by Kathryn Hendershot 2 Comments

it's called the brand development process process because it's a never ending job.

The brand development process is just that - a process.  So many small business owners want it to be a task to be completed.  Something to check off your list of things to do. It's easy to understand where someone might get that idea.  After all, the term branding was first used to describe burning a mark into the flesh of cattle.  I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process

Successful Viral Marketing

September 23, 2008 by Kathryn Hendershot 5 Comments

Viral marketing messages must evoke an extreme emotional reaction to become viral.

Successful viral marketing uses word of mouth marketing via social networks to distribute a marketing message.  This process is self-replicating, similar to the spread of human viruses or computer viruses. Social media makes it possible to quickly distribute content from one person to another.   As a result, the quest for successful viral marketing appears to be a  a GREAT way … [Read more...] about Successful Viral Marketing

Trust Building Practices in Advertising Today

May 26, 2008 by Kathryn Hendershot Leave a Comment

One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today

The biggest hurdle you face when making the Major Sale

October 9, 2006 by Kathryn Hendershot 1 Comment

I've written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up.  Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. One factor that has amplified our problem is we moved to … [Read more...] about The biggest hurdle you face when making the Major Sale

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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