The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process
building trust
The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore
In theory, the quest for viral marketing appears to be a pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore. The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore
Trust Building Practices in Advertising Today
One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today
The biggest hurdle you face when making the Major Sale
I've written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up. Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. One factor that has amplified our problem is we moved to … [Read more...] about The biggest hurdle you face when making the Major Sale