The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process
building trust
Successful Viral Marketing
Successful viral marketing uses word of mouth marketing via social networks to distribute a marketing message. This process is self-replicating, similar to the spread of human viruses or computer viruses. Social media makes it possible to quickly distribute content from one person to another. As a result, the quest for successful viral marketing appears to be a a GREAT way … [Read more...] about Successful Viral Marketing
Trust Building Practices in Advertising Today
One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today
Building trust is the biggest hurdle you face when making the major sale
I've written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up. Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. One factor that has amplified our problem is moving to … [Read more...] about Building trust is the biggest hurdle you face when making the major sale