The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing
marketing messages
Customer Satisfaction’s Role in Marketing
Customer satisfaction plays a HUGE role in the success (or failure) of your marketing campaign. Customer satisfaction plays a huge role in customer retention. Imagine the frustration of the people who left the message scrawled in ketchup on the table above. Do you think those people will ever return? How many people do you think they told about their experience? Imagine if … [Read more...] about Customer Satisfaction’s Role in Marketing
Marketing Your Small Business – Sweating the small stuff
One thing that is common amongst small business owners is to "sweat the small stuff" when it comes to creating marketing messages and advertising for your small business. Unfortunately, it's all too common for a business owner to try to "micro- manage" their marketing messages. Long ago in the early days of my business, I had a client who was so obsessed with the micro … [Read more...] about Marketing Your Small Business – Sweating the small stuff
Essential Secrets to Creating Successful Internet Marketing Strategies
Before you get to work creating internet marketing strategies you must first recognize the difference between internet marketing strategies and internet marketing tactics. There's a huge difference between internet marketing strategies and internet marketing tactics. A strategy is an overall plan - a road map with the beginning and end destinations clearly marked. The … [Read more...] about Essential Secrets to Creating Successful Internet Marketing Strategies
Niche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It's important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not make it through … [Read more...] about Niche Marketing: Narrowing Your Focus