Small business marketing is more than advertising. It's more than brochures, banners and business cards. Marketing is the way you "package and present" your business to the world. The foundation of your marketing is often boiled down to the 4 P's: product price place and promotion. Product is the first pillar of your marketing foundation. What products … [Read more...] about Small Business Marketing is More than Advertising
Small Business Marketing Strategies
Testing your marketing message
The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret #2: Be Trustworthy Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
Advertising builds trust
I've seen first hand how advertising builds trust. This is especially true for local businesses who advertise in local media. Small Business Advertising Success Secret #2: Be Trustworthy Advertising in local media helps to build trust in the eyes of consumers.. I'm not sure why this is. Maybe it's issue of trust being transferred from the local media to the local … [Read more...] about Advertising builds trust
Small Business Advertising Success Secret
One of the secrets to small business advertising success is consistency. Be relentlessly consistent. It's not just small business owners who "tire" of pounding home the same marketing message in their advertising - but its only small business owners who can't AFFORD not to stay true to their "core" message. Small Business Advertising Success Secret #1: Be … [Read more...] about Small Business Advertising Success Secret
Keys to Small Business Advertising Success
Trying to figure out how to advertise your small business? It may seem like a daunting task. Fortunately, it's possible to do so without spending a lot of money. Advertising is all about reaching the right people at the right time with the right message. This blog post will give you the keys to small business advertising success. Keys to Small Business Advertising Success: … [Read more...] about Keys to Small Business Advertising Success