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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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Small Business Marketing Strategies

Small Business Advertising Success Secret #3

July 19, 2011 by Kathryn Hendershot Leave a Comment

Small Business Advertising Success Secret #3: Test - Test - Test In the past few weeks - I've been sharing with you the essential keys to creating successful advertising for your small business.  In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying your products or services.  Once you've … [Read more...] about Small Business Advertising Success Secret #3

Small Business Advertising Success Secret #2

July 12, 2011 by Kathryn Hendershot Leave a Comment

Small Business Advertising Success Secret #2: Be Trustworthy One of the most important - and most often overlooked aspects of advertising is that the act of advertising functions to build trust with your niche market or target audience. When consumers see a local business advertised - whether it's on television, on the radio or in the newspaper - there's more than a little … [Read more...] about Small Business Advertising Success Secret #2

Small Business Advertising Success Secret #1

July 5, 2011 by Kathryn Hendershot Leave a Comment

Small Business Advertising Success Secret #1: Be a Broken Record One of the most essential small business advertising success secrets is consistency.  It's not just small business owners who "tire" of pounding home the same marketing message in their advertising - but its only small business owners who can't AFFORD not to stay true to their "core" message. For example - for … [Read more...] about Small Business Advertising Success Secret #1

Keys to Small Business Advertising Success

April 28, 2011 by Kathryn Hendershot 1 Comment

Forget the  hype - there is no "secret" or hidden formula to help you achieve advertising success for your small business.  Truth be told, you only need three key elements to creating successful advertising for your small business. FIRST KEY TO CREATING SMALL BUSINESS ADVERTISING SUCCESS: KNOW THE WHO Who is your target audience?  It's essential that you know.  Targeting … [Read more...] about Keys to Small Business Advertising Success

What you don’t see in advertising

December 24, 2010 by Kathryn Hendershot Leave a Comment

When I work with clients, I get a LOT of "pushback" when it comes to identifying their target market.  The reactions I've had to the premise of identifying a target audience range from mild annoyance to completely horrified.  In a couple of cases, you'd have thought I was asking my client which foot to remove with a hack saw. For some reason, most business owners think that by … [Read more...] about What you don’t see in advertising

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