Want to learn how to create low-cost high value marketing strategies to grow your small business?
The first step is to identify your target audience and their needs. This will help you understand what they want and how you can meet their needs.
Narrowing your focus is critically important in the step above. You need to narrow your marketing focus to get maximum impact from your investment.
The next step is to identify the channels that are best suited for your business. You should consider the cost of each channel and its ability to reach your target audience. You can’t do this if you’re targeting too wide of an audience.
The last step is to create a marketing strategy that will be able to reach your target audience with the least amount of money possible while still being effective.
If you’ve been struggling to market your small business, it may not be your fault.
You might be using the wrong marketing strategy and tactics for your business.
There are two types of sale your business can make: Major and Minor Sales. Most marketing advice is geared towards businesses making the minor sale.
Using minor sale marketing tactics to promote major sales is a waste of time and money.
The book Beyond the Niche will:
- teach you how to identify the type of sale your business is making
- help you discover the best marketing strategies and tactics for your business.
What is a niche market
A niche market is a small group of people with a shared interest. It can be anything from a hobby, to an industry, to a specific demographic.
Niche markets are often overlooked by larger companies. Larger companies have “outgrown” the need to reach a tightly targeted niche market. The law of economies of scale comes into play with regards to their marketing and advertising dollars. Larger companies have bigger budgets and can afford to target larger markets.
As a small business owner, you need every dollar you spend to work hard for your business. That’s why you need this book.
Targeting a niche market is a great way to make your business stand out from the competition.
Unfortunately, many small business owners overlook this powerful marketing strategy. That’s why I wrote Beyond the Niche.
If you don’t want to waste money on advertising, you need this book. Niche marketing messages break through the clutter and allow you to make a connection with potential customers.
- Tired of the “spray and pray” approach to promoting your business… this book is for you.
- Ready to create marketing messages that truly “speak” to your best potential customers… this book is for you.
- Ready to make every advertising dollar work hard creating more business for your business…. get this book.
Pick up a copy of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results and discover your true potential as an entrepreneur. Achieve success and grow your business with the information, ideas and strategies in this book.
Here’s what people are saying :
“The information this book delivers is essential for the success of any business. This is one of the few “must read” recommended books for Miboso’s branding clients. Kathy’s book will help you see the trees instead of the forest. This is rare in the marketing jungle! Her treatments of the topics are no less than masterful!”
author of The Authentic Personal Branding Self-Study Program
Written in a friendly, informative tone, this book reveals proven marketing strategies and tactics. that have been used to create measurable results even when constrained by a shoestring budget.
“Finally – a hands-on guide to getting customers that’s practical and fun! If you’re starting or growing a business, you’ll appreciate the great stories with common sense lessons you can apply immediately. Reach more of your ideal customers and enjoy your rich rewards.”
If your marketing and advertising haven’t been delivering the results you want to see in your business, then you must pick up a copy of this book.
Advertising = Sales
Published in 2006, Beyond the Niche was a ground breaking work for the time. The book takes Neil Rackham’s groundbreaking work about the sales process and applied those principles to how to create effective marketing campaigns and advertising messages.
In 2013 internet giant Google implemented their “Your Money or Your Life” update. In that update, they announced they would begin treating websites differently. Those making “Major Sales” had to meet different standards. Students of Beyond the Niche were already positioned to take advantage of this shift.
If your business is making Major Sales – most marketing advice doesn’t apply to you.
The foundational principles of making major sales are as relevant today as they were in 2006. Beyond the Niche can help you discover your true potential as an entrepreneur. The book is jammed with information, ideas and strategies to help you achieve success and grow your business.
Pick up your digital copy of this ground breaking resource for only $9.99 by clicking the button below.