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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Beyond the Niche

Want to learn how to create low-cost high value marketing strategies to grow your small business?

The first step is to identify your target audience and their needs. This will help you understand what they want and how you can meet their needs.

Narrowing your focus is critically important in the step above.  You need to narrow your marketing focus to get maximum impact from your investment.

The next step is to identify the channels that are best suited for your business. You should consider the cost of each channel and its ability to reach your target audience. You can’t do this if you’re targeting too wide of an audience.

The last step is to create a marketing strategy that will be able to reach your target audience with the least amount of money possible while still being effective.

If you’ve been struggling to market your small business, it may not be your fault.

You might be using the wrong marketing strategy and tactics for your business.

There are two types of sale your business can make:  Major and Minor Sales.  Most marketing advice is geared towards businesses making the minor sale.

Using minor sale marketing tactics to promote major sales is a waste of time and money.

The book Beyond the Niche will:

  • teach you how to identify the type of sale your business is making
  • help you discover the best marketing strategies and tactics for your business.

What is a niche market

A niche market is a small group of people with a shared interest. It can be anything from a hobby, to an industry, to a specific demographic.

Niche markets are often overlooked by larger companies.  Larger companies have “outgrown” the need to reach a tightly targeted niche market.  The law of economies of scale comes into play with regards to their marketing and advertising dollars.  Larger companies have bigger budgets and can afford to target larger markets.

As a small business owner, you need every dollar you spend to work hard for your business.  That’s why you need this book.

Targeting your marketing message reduces competition for the prospect’s attention. This increases your odds of marketing sucess.

Targeting a niche market is a great way to make your business stand out from the competition.

Unfortunately, many small business owners overlook this powerful marketing strategy.  That’s why I wrote Beyond the Niche.

If you don’t want to waste money on advertising, you need this book. Niche marketing messages break through the clutter and allow you to make a connection with potential customers.

  • Tired of the “spray and pray” approach to promoting your business… this book is for you.
  • Ready to create marketing messages that truly “speak” to your best potential customers… this book is for you.
  • Ready to make every advertising dollar work hard creating more business for your business…. get this book.

Beyond The Niche Front CoverPick up a copy of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results and discover your true potential as an entrepreneur. Achieve success and grow your business with the information, ideas and strategies in this book.

Here’s what people are saying :

“The information this book delivers is essential for the success of any business. This is one of the few “must read” recommended books for Miboso’s branding clients. Kathy’s book will help you see the trees instead of the forest. This is rare in the marketing jungle! Her treatments of the topics are no less than masterful!”

Rosemary Davies-Janes
author of The Authentic Personal Branding Self-Study Program
www.miboso.com

Written in a friendly, informative tone, this book reveals proven marketing strategies and tactics. that have been used to create measurable results even when constrained by a shoestring budget.

“Finally – a hands-on guide to getting customers that’s practical and fun! If you’re starting or growing a business, you’ll appreciate the great stories with common sense lessons you can apply immediately. Reach more of your ideal customers and enjoy your rich rewards.”

Terry Kozlowski
www.achievementorgroup.com

If your marketing and advertising haven’t been delivering the results you want to see in your business, then you must pick up a copy of this book.

Advertising = Sales

Published in 2006, Beyond the Niche was a ground breaking work for the time. The book takes Neil Rackham’s groundbreaking work about the sales process and applied those principles to how to create effective marketing campaigns and advertising messages.

In 2013 internet giant Google implemented their “Your Money or Your Life” update. In that update, they announced they would begin treating websites differently.  Those making “Major Sales” had to meet different standards.  Students of Beyond the Niche were already positioned to take advantage of this shift.

If your business is making Major Sales –  most marketing advice doesn’t apply to you.

The foundational principles of making major sales are as relevant today as they were in 2006. Beyond the Niche can help you discover your true potential as an entrepreneur. The book is jammed with information, ideas and strategies to help you achieve success and grow your business.

Pick up your digital copy of this ground breaking resource for only $9.99 by clicking the button below.

 

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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