Al Bundy is a fictional character on the television show Married with Children. Al is the consumate loser who sells women's shoes in the mall and whose string of failures provided enough fodder to spawn over 250 episodes of the show. In one episode, after fielding yet another call from a disgruntled shoe customer, Al decides to put his knowledge of shoes to work by setting up … [Read more...] about What you can learn from Al Bundy about advertising your small business
small business advertising
There are a lot of "distractions" in the marketing arena today - there are a lot of people who are blogging about marketing. There are those who are saying that advertising is a wasted expense for your small business. There are those who say that all you need is a Twitter account and a blog to promote your small business. There are those who think social media is the free … [Read more...] about Advertising Your Small Business
The terms "advertising" and "marketing" often get used interchangeably, especially when working with small business owners. Technically, advertising is a subset of marketing. (Your high school math teacher is smiling right now as you try to remember EXACTLY what a "subset" is.) Marketing is the "overall" picture. Marketing is everything you do to get your products and … [Read more...] about Small Business Advertising Basics
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." You can almost hear the cries of agony from small … [Read more...] about Need Help with Small Business Advertising?