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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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small business advertising

What you can learn from Al Bundy about advertising your small business

April 8, 2009 by Kathryn Hendershot Leave a Comment

Al Bundy is a fictional character on the television show Married with Children.  Al is the consumate loser who sells women's shoes in the mall and whose string of failures provided enough fodder to spawn over 250 episodes of the show. In one episode, after fielding yet another call from a disgruntled shoe customer, Al decides to put his knowledge of shoes to work by setting up … [Read more...] about What you can learn from Al Bundy about advertising your small business

Advertising Your Small Business

April 3, 2009 by Kathryn Hendershot 2 Comments

There are a lot of "distractions" in the marketing arena today -  there are a lot of people who are blogging about marketing. There are those who are saying that advertising is a wasted expense for your small business. There are those who say that all you need is a Twitter account and a blog to promote your small business. There are those who think social media is the free … [Read more...] about Advertising Your Small Business

Small Business Advertising Basics

March 11, 2009 by Kathryn Hendershot Leave a Comment

The terms "advertising" and "marketing" often get used interchangeably, especially when working with small business owners.  Technically, advertising is a subset of marketing.  (Your high school math teacher is smiling right now as you try to remember EXACTLY what a "subset" is.) Marketing is the "overall" picture.   Marketing is everything you do to get your products and … [Read more...] about Small Business Advertising Basics

Need Help with Small Business Advertising?

June 11, 2008 by Kathryn Hendershot Leave a Comment

Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." You can almost hear the cries of agony from small … [Read more...] about Need Help with Small Business Advertising?

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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