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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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      • Beyond the Niche
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The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

September 23, 2008 by Kathryn Hendershot 2 Comments

In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

Familiarity Breeds Business not Contempt

September 8, 2008 by Kathryn Hendershot 2 Comments

It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt

Social Marketing is Like Showing Up Naked to a Cocktail Party

July 7, 2008 by Kathryn Hendershot 8 Comments

If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party.  If you want to use social media to market your business, you'd better be prepared to show up naked.  Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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