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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

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They Call Her Princess Chunk

July 31, 2008 by Kathryn Hendershot Leave a Comment

Princess Chunk is the "nickname" given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she's just 2 pounds shy of the Guiness World Record. The category was … [Read more...] about They Call Her Princess Chunk

Hidden Secret to Buzz Marketing and Free PR: Offend Someone

July 25, 2008 by Kathryn Hendershot 3 Comments

Looking for a way to build a buzz marketing campaign and get a lot of free PR - be offensive. The secret to creating a buzz marketing campaign that generates BOATLOADS of free PR is to really p*ss in someone's Cheerios. If you're like most advertisers, you've been wasting your time being "nice" and trying to get everyone to like you. You've been wasting your time trying to … [Read more...] about Hidden Secret to Buzz Marketing and Free PR: Offend Someone

Blog Marketing: How to Get Free PR for Your Blog Courtesy of Don Imus

June 25, 2008 by Kathryn Hendershot 1 Comment

Want to garner free publicity for your products or services? The follow Don Imus' lead and make racist comments for all to hear and/or read. This morning, CBS Radio is getting plenty of free publicity for their latest "shock jock", Don Imus. ESPN is all over the story... blogs are buzzing: The Hollywood blog leads the parade with what has to be a tongue in cheek title "Is … [Read more...] about Blog Marketing: How to Get Free PR for Your Blog Courtesy of Don Imus

Building an empire through the power of “free”

September 5, 2006 by Kathryn Hendershot Leave a Comment

The power of building an empire upon the power of FREE is illustrated beautifully by that tiny mom and pop company: Google. While Google may be your favorite way to find web sites on the web, it's easy to forget that Google is actually a multi BILLION dollar business and as a business, they are selling a product. That product is AD WORDS, where you pay for a featured listing in … [Read more...] about Building an empire through the power of “free”

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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