Trying to get your business to stand out in a crowded marketplace can feel like an overwhelming task. Niche marketing is an advertising strategy were you focus your efforts on reaching a well defined target market.
Instead of targeting everyone who could potentially benefit from your products and/or service, niche marketing focuses exclusively on one group of people.
“Behavioral targeting” is a term used instead of niche marketing in marketing and advertising circles. It is literally concentrating all of your marketing efforts upon a well defined segment of the population. A niche market may be quite small or quite large, depending upon how many people fall into your tightly targeted niche market.
Niche marketing is a marketing strategy not a marketing tactic. Marketing tactics without strategy will take you in circles, while wasting your time and money.
This marketing strategy focuses on targeting specific groups of customers. It is a form of market segmentation.
The dictionary Wordsmyth.net defines a niche as:
“a situation or activity for which a person or organization is especially well suited.”
Niche marketing can target customers who
- are interested in a specific product or service
- have similar wants and needs
- have similar interests
It allows you to focus your resources on a smaller group of potential customers.
The goal of niche marketing is to create an emotional connection with the customer and provide them with the information they need about your product or service.
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A niche market is defined and targeted.
To define your target market, you must identify a need or a want that your product or service fills. Then it’s simply a matter of creating tightly targeted marketing messages which let this segment of the population know about your products or services.
Choosing a niche market is one of the most important decisions you will make when starting your business. It will determine the success or failure of your business. It goes without question that every business should first finds it’s niche and then begin to embark on promoting their product and services to that niche.
Because the internet presents such a “big pond” in which to “fish” for customers, many business owners (especially those competing online) are embracing the marketing strategy of tightly targeting a well defined “niche” audience.
However, even if you’re taking your marketing messages to a geographically confined market, you still need to focus upon a target audience for your message.
One effective way to help guide you in choose a target audience is keyword research. Keyword research will let you see how many people are searching for keywords related to your business.
Defining your niche market is critical to your marketing success.
The book, Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results will help you to recognize the individual customers who make up your niche market.
In Beyond the Niche, you’ll also learn a critically important part of creating a niche marketing strategy for your business: determining what type of sale your business is making. What kind of sale your business is making plays a huge role in the advertising and marketing tactics you use.
Some niche marketing tactics are great for making Minor Sales. However, these same tactics fail miserably when it comes to the Major Sale.
Beyond the Niche will take you step by step through the process of
- identifying the type of sale your business is making
- identifying your niche market’s unique needs
- developing marketing messages that appeal directly to your target customer.
Learn how to deliver your marketing message for maximum impact. This books ASSUMES you don’t have money to waste on ineffective marketing and advertising.
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