When it comes to building community, no one does it better than Liz Strauss over at Successful Blog. She has built an active, vibrant online community. Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, "Is Social Media Marketing in Trouble?" Social Media Marketing is all about transparency. The thing about … [Read more...] about Is Social Media Marketing in Trouble?
Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process. In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. In case you didn't know, Gary has created an EMPIRE … [Read more...] about Brand Development Process – Passion + Transparency
If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party. If you want to use social media to market your business, you'd better be prepared to show up naked. Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party