One of the secrets to small business advertising success is consistency. Be relentlessly consistent. Many small business owners get "tired" of pounding home the same marketing message. Unfortunately, small business owners are the ones who cannot AFFORD to stray from their "core" message. Small Business Advertising Success Secret #1: Be Consistent For example - for … [Read more...] about Small Business Advertising Success Secret
Small Business Marketing Strategies
Keys to Small Business Advertising Success
Trying to figure out how to advertise your small business? It may seem like a daunting task. Fortunately, it's possible to do so without spending a lot of money. Advertising is all about reaching the right people at the right time with the right message. This blog post will give you the keys to small business advertising success. Keys to Small Business Advertising Success: … [Read more...] about Keys to Small Business Advertising Success
What you don’t see in advertising
When I work with clients, I get a LOT of "pushback" when it comes to identifying their target market. The reactions I've had to the premise of identifying a target audience range from mild annoyance to completely horrified. In a couple of cases, you'd have thought I was asking my client which foot to remove with a hack saw. For some reason, most business owners think that by … [Read more...] about What you don’t see in advertising
Marketing Magic and “Selling” Copy
I'm in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical "selling copy". My client hasn't voiced this in so many words - but rather it's been the underlying theme of our interactions. This client is like many small business owners. She came from a corporate background and had little … [Read more...] about Marketing Magic and “Selling” Copy
Smart Small Business Marketing Strategy
There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well. I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy