Creating successful marketing strategies is a common goal for many small business owners and if you're like most small business owners, you have a "love/hate" relationship with your small business marketing. On one hand, you LOVE the promise of business growth and profits that a successful marketing strategy can deliver. On the other hand, if you're like most small business … [Read more...] about The Secret to Creating Successful Marketing Strategies
Small Business Marketing Strategies
Small Business Marketing Strategies: Marketing vs Advertising
When we're talking about small business marketing strategies - a great starting point is to get clear on the terminology. The terms "marketing" and "advertising" are often used interchangeably. The problem is - they dont' mean the same thing. One of the first "topics" I cover in my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Small Business Marketing Strategies: Marketing vs Advertising
Marketing your small business like a church
Most people don't think of a "church" as needing marketing - but your local community church is in fact a small business. Most churches- like most small businesses- rely HEAVILY upon "word of mouth" advertising as the primary means of marketing their "small business". The blog "Your Ministry Helper" shares the video below which was created by Beyond Relevance in the post … [Read more...] about Marketing your small business like a church
Smart Small Business Marketing Strategies
The title of this post, SMART small business marketing strategies - because you may have heard a report or two on the news about the horrible economic conditions that are currently besieging the US economy. As a result, you may be tempted to make a "not so smart" decision about your small business marketing strategy! Perception is such a CRUCIAL part of the business decision … [Read more...] about Smart Small Business Marketing Strategies
Small Business Web Site Marketing Strategies
If you've got a small business, you probably created a web site as part of your marketing strategy. After all, a web site is a GREAT way to market your small business -right? So you bought a domain name, signed up for a cheap "DIY" website solution and VIOLA! You're the proud owner of a small business web site. Unfortunately, if your small business web site is like … [Read more...] about Small Business Web Site Marketing Strategies