Implementing a niche marketing strategy for your small businesses is the key to marketing success. Niche marketing can help create compelling messages that sell products or services better than ever before.
A niche marketing strategy for your small business will super charge the success of any campaign you unleash. Targeting a specific audience reduces competition and makes it easier to market successfully.
Focusing upon a specific niche market means creating targeted content based around the needs of a specific type of customer.
Defining a this specific customer a.k.a. target audience is one of the greatest challenges clients face. While it can be difficult to identify a niche market, implementing a niche marketing strategy is a formula for success. Once you’ve identified a target customer, it make it easier to create compelling and selling marketing messages. By focusing on a specific audience – you reduce the competition for their attention. When you reduce your competition, you increase your odds of success.
Targeting your marketing message reduces competition for the prospect’s attention. This increases your odds of marketing success.
A former client contacted me four years after working together. I was surprised to hear from he r because had gotten a lot of push back when we worked together. I had to work really hard to get her to focus on the problems she was solving for her clients. Her pushback was she wanted her business to be about making money. She thought if she targeted more people with her message, her business would make more money.
Eventually, I convinced her to chose a target audience. I then created a website targeting that audience. That’s where our work together ended. Four years later, she contacted me because she wanted to hire me again. She confessed that she had to take a full time job to pay the bills. She wanted to give her business another shot and she wanted me to help.
It turns out she had quit working with me after finding another marketing guru. This was one of those typical “yes maam” consultants who told her exactly what she wanted to hear She told her that If she expanded her audience, her business would grow faster.
Free from the “constraints” a niche marketing strategy placed upon her, she was free to pursue every whim and fad. She confessed that had hated the constraints that targeting a specific audience had placed on her. However, without those constraints, she lost focus. Her business not only didn’t grow, it was on the verge of collapse when she contacted me.
She didn’t realize that when she stopped targeting her audience, she increased the number of competitors. Instead of being the #1 result with this tightly targeted audience was searching for solutions, she was slugging it out with hundreds of “generic” competitors.
When a website isn’t focused, there’s just too much competition to stand out.
Niche Marketing Strategy for Small Businesses
Meanwhile the tightly targeted niche marketing website I had created for her had risen in search results. She discovered it had a #1 SERP on the niche marketing strategy keyword we can defined. Why? Because there wasn’t a lot of competition for those keywords at the time. By targeting her message, she was creating content for a specific audience. This audience was too small for bigger sites to target, but it was perfect for her small business.
When we first worked together, she was the only one targeting that audience. In the four years that had passed, others had rushed in to fill that space. Those competitors, by the way, were targeting this audience as well as other audiences. They were taking their core message and altering it slightly for each niche market. At the core was the same program, but the images and references were different for each audience.
This client was a coach. She only needed 2-3 new clients a month to be extremely successful. She didn’t need to focus on several niche markets to sustain her business.
If a niche market is too small to sustain your business, good news! You don’t HAVE to confine yourself to a single niche market. Instead, you can do what her competitors did. You create your marketing message and then make the changes for each niche audience.
Niche Marketing Strategy for Small Businesses Takeaway:
Her business solves problems. Your business solves problems. Solving problems is the foundation of every business.
When my former client expanded her audience, she diluted her message. She wasn’t able to speak to the unique challenges face by her target audience. She wasn’t able to get her broad message SEEN by consumers.
A niche marketing strategy is the best way to stand out in a sea of competitors. Targeting your message reduces competition and increases creative possibilities, helping you create compelling messages that will sell more products or services than ever before!
Just because you’ve targeted one audience doesn’t mean you can’t target another. It just means you create a separate campaign and/or website for the new target market.