I am amazed at the number of business owners think there’s some kind of “magic” at work when it comes to marketing your small business with a blog.It's true, small business marketing is a lot EASIER when you have a self hosted blog as the foundation for your website - but when it comes to creating small business marketing magic - well, you're going to be the one responsible for … [Read more...] about Small Business Marketing with Blogs
small business marketing
Marketing Your Small Business – Sweating the small stuff
One thing that is common amongst small business owners is to "sweat the small stuff" when it comes to creating marketing messages and advertising for your small business. Unfortunately, it's all too common for a business owner to try to "micro- manage" their marketing messages. Long ago in the early days of my business, I had a client who was so obsessed with the micro … [Read more...] about Marketing Your Small Business – Sweating the small stuff
The Secret To Success in Small Business Marketing: Word of Mouth Marketing
There really is a "secret" to achieving success in your small business marketing. I guess I thought this "secret" was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business. It shouldn't come as a surprise that customer satisfaction is truly the secret … [Read more...] about The Secret To Success in Small Business Marketing: Word of Mouth Marketing
Niche Marketing for Small Businesses
When your business is small, you must develop a laser focus on your customers. Who they are and most importantly, why they buy from you. It doesn't matter if your B2B (business to business) or B2C (business to consumer) the key to marketing success is to be extremely specific in describing what you do for your customers. This practice is frequently referred to as "Niche … [Read more...] about Niche Marketing for Small Businesses
Developing powerful marketing strategies
STEP ONE - Research, research research This is where you find out what you do not know. The more you know, the better your marketing strategy will be. Be certain you define the following: Your customers * What is their age? * What is their income? * What is their level of education? * What is their marital statues? * Do they have a religious preference? * What is their … [Read more...] about Developing powerful marketing strategies