Beyond the Niche
Are you looking for a basic marketing book? One that digs in and helps you to build a solid foundation for promoting your products and services?
When you can peek inside your customer’s inner thoughts, you’re well on your way to creating marketing messages that connect with your customers.
You can to write these message for you... or you can pick up a copy of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results which walks you step by step through the process of not only finding your best potential clients or customers, but also takes you beyond and into how to creating compelling and selling marketing messages.
Beyond the Niche
My name is Kathy Hendershot-Hurd and I’ve been helping businesses you’ve never heard of create measurable success with their marketing for over 20 years.
Over the years, I’ve discovered exactly what works and what doesn’t work when it comes creating advertising success.
My journey began when I landed a position as an account executive with a “traditional” advertising agency back in the mid-80’s. (Back then, there were only two types of ad agencies… regional and national and they all dealt with managing delivering advertising messages via traditional media.)
I must admit, even though I had a degree with majors in both economics and marketing, I discovered that my real “education” in marketing began the day I started working with “real world” advertising clients.
Years went by, and my education continued, even after I left the “glamorous” world of traditional ad agencies and took a step “backwards” into media sales following the birth of my daughter was born 20 years ago.
When my youngest son was born in 1994, I taught myself to program in HTML during my maternity leave. Three years later, I resigned my position as an advertising sales manager for a the flagship station of a media group and launched my own web development business.
I would later refer to this shift as “a perfectly enjoyable hobby gone horribly awry.”
My approach to web development soon evolved into the same approach I had use when I was working in traditional media.
When I would begin working with a small business owner on developing a web site, I would put on my “media rep” hat and began asking my web development client the same questions I would have asked small business owners who were wanting to advertising in “traditional” media such as newspaper, radio or television.
* Why would a visitor (customer) would come to the site?
* What information were they actively seeking?
* What problems were they seeking to solve?
Times have changed. Small business owners now readily recognize the fact that their web site is just one tool in their marketing arsenal.
When clients hire me, they get access to over two decades of “real world” advertising and marketing experience which is precisely applied to their specific business model. I help them discover that there is a simple, intuitive formula to uncover what their customers are REALLY looking for when they enter the doors of their store or click on their website.
I’ve helped hundreds of small business owners identify what potential customers are seeking when they search for their business’ products or services. Once we identify that key element, we’re then able to create powerful marketing messages that will literally break through the cacophony of daily life to reach out and motivate potential customers to buy.
After two decades of helping others one on one, I’ve condensed those lessons into the book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
“The information this book delivers is essential for the success of any business. This is one of the few “must read” recommended books for Miboso’s branding clients. Kathy’s book will have you seeing the trees instead of the forest, which is rare in the marketing jungle! Her treatments of the topics are no less than masterful!”
Rosemary Davies-Janes
author of The Authentic Personal Branding Self-Study Program
www.miboso.com
Beyond the Niche is written in a friendly, informative tone and reveals proven strategies that have been used to create measurable results even when constrained by a shoestring budget.
“Finally - a hands-on guide to getting customers that’s practical and fun! If you’re starting or growing a business, you’ll appreciate the great stories with common sense lessons you can apply immediately. Reach more of your ideal customers and enjoy your rich rewards.”
Terry Kozlowski
www.terrykozowski.com
When your budget is small, you need to create powerful marketing messages that break through the clutter to make a connection with customers.
- If you’re tired of the “spray and pray” approach to promoting your business…
- If you’re ready to create marketing messages that truly “speak” to your best potential customers…
- If you’re ready for every advertising dollar you spend to work hard creating more business for your business….
Then pick up a copy of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results
Marketing Magic, anyone? |
