I've often sung the praises of tightly targeting your niche market as a way to create effective and compelling marketing messages. However, I must point out that I am making a HUGE assumption with this advice: I'm assuming you're offering a quality product or service. In "Yet another way to piss off your customers" I tell the story of my friend who … [Read more...] about A significant problem with tightly targeting your audience
Archives for August 2007
Getting your message to stand out in a crowded marketplace….
Carol Solomon on her Double Your Coaching Practice blog says it and makes it short, sweet and to the point: With people crippled under the weight of so much information, you really need to stand out from the crowd. What makes you different? What are your unique skills? You MUST be able to articulate this in your marketing materials and in your conversations with … [Read more...] about Getting your message to stand out in a crowded marketplace….
Niche Marketing + Direct Marketing…a match made in heaven!
One of the real "blessings" to targeting a niche market is how easily and effectively you can reach the members of your target audience. However, I've found a LOT of my clients have a really hard time wrapping their brains around the tightly targeted niche marketing concept. One client was determined that his "niche" market was small business … [Read more...] about Niche Marketing + Direct Marketing…a match made in heaven!
Niche Marketing Defined
Niche marketing is a favorite topic on the internet. It's a highly competitive keyword for good reason. Word is out that defining your target market as narrowly as possible is an essential KEY to marketing success. Over two decades ago, Joan Elias, the founder of the regional advertising agency Business Development, took me in (actually, she hired me... but in … [Read more...] about Niche Marketing Defined
Niche Marketing lessons from an undersized basketball team….
This blog's target audience is small business owners... the Davids who are out there slugging it out with the Goliaths every day. If you're a small business owner who has heard that niche marketing is THE KEY to developing successful marketing messages, you're in the right place. It's true, targeting a niche market is THE KEY to creating successful marketing … [Read more...] about Niche Marketing lessons from an undersized basketball team….