If you've had any thoughts on promoting your business, you've probably toyed with the idea of offering a COUPON for a discount on your product or services. Eric Sink has been kind enough to share the results of a recent coupon promotion he ran. He's done a great job of analyzing the data from his coupon promotion. In the end, he determined that 20 percent of the … [Read more...] about Do coupons work?
Archives for September 2007
Finding your niche market
I once had a client who was a brilliant consultant with an absolute wealth of information that he was anxious to share with the world. Over the course of several months, my work with this client involved focusing his attention and energy on a single niche. What began as a message geared towards “business owners, sales executives and human resource … [Read more...] about Finding your niche market
Wal-Mart’s continued abandonment of it’s “brand”
Wal-Mart has been actively dismanteling their "brand" for the past 5 years. The latest "blow" to the empire Sam Walton built is the news that Wal-Mart is shelving its "Always Low Prices" slogan. After 19 years, Wal-Mart is abandoning it's standby "catch phrase" and launching, according to an article in the Washington … [Read more...] about Wal-Mart’s continued abandonment of it’s “brand”
Defining your target: Is it Boy meets girl or boy meets boy?
As someone with a more than passing interest in preaching the gospel of Niche Marketing to small business owners, I frequently run across various articles written extolling the virtues of Niche Marketing as a path to wealth and riches. Over at Info Mean (link removed because it's been labeled a "bad" neighborhood) Achieving sales is probably the biggest challenge a … [Read more...] about Defining your target: Is it Boy meets girl or boy meets boy?