The other day, I heard a great "attention getting ad" on the radio which began with - "What we're about to say is illegal - UNLESS IT'S TRUE!" Believe it or not - it IS illegal in the US to lie in your advertising. If you're a small business owner, you may not be aware that the claims you make in your advertisements may put you in legal jeopardy. You can't say in an … [Read more...] about Business Beware: Honesty is truly the best policy when it comes to advertising
Archives for March 2009
Marketing Tricks and Tips
The best marketing tips and tricks vary from industry to industry. Marketing is a complex process that requires a lot of time and effort. However, the best marketing tips and tricks all have on thing in common: they require an in depth understanding of the Goals, Desires and Problems facing your niche market. Creating a successful marketing marketing strategies begins … [Read more...] about Marketing Tricks and Tips
Small Business Advertising Basics
The terms "advertising" and "marketing" often get used interchangeably, especially when working with small business owners. Technically, advertising is a subset of marketing. (Your high school math teacher is smiling right now as you try to remember EXACTLY what a "subset" is.) Marketing is the "overall" picture. Marketing is everything you do to get your products and … [Read more...] about Small Business Advertising Basics