As the web matures and users become more web savvy, it's becoming more dangerous than ever to engage in deceptive marketing practices. In the post Blogs and the Art of Deception I wrote about a website which was designed to look like a blog. Instead of "testimonials" the faux blog contained hard coded "comments" to act as user testimonials, compete with avatars - pulled … [Read more...] about Exposing Deceptive Marketing Tactics with Social Media
Archives for May 2009
KFC Coupon Disaster
The KFC Coupon Disaster of 2009 is an example of a great advertising idea that went horribly awry. It's not the first time I've written about the strange exploits of KFC advertising. In 2006, KFC was advertising targeting extraterrestrials. The KFC Coupon Disaster of 2009 illustrated the great cosmic power of Unlimited and Free. Unfortunately, it was implemented so poorly … [Read more...] about KFC Coupon Disaster