Customer satisfaction is a huge factor in the success or failure of your marketing campaign. If customers are unhappy with your product or service, they're not likely to stick around for long. Customer satisfaction plays a huge role in customer retention. That's why it's so important to make sure that your customers are satisfied with what you're … [Read more...] about Customer Satisfaction and Marketing
Archives for June 2009
The first step to marketing a small business
The journey of a thousand miles begins with but a single step....Confucius The first and most crucial step in creating a marketing strategy for your small business is to identify the reason WHY people would want what it is you're selling. It doesn't matter if you're selling products or services - if you don't know WHY people buy - then you won't know HOW to persuade them to … [Read more...] about The first step to marketing a small business
Great Moments in Niche Marketing
The other day, I was over at the ARS Technica blog - reading about the latest iPhone news when a banner ad in the blog's header caught my attention. So much for "banner ad blindness" or the old "online banner ads don't work" because this one did. The banner ad that caught my eye and earned my click was for the new Schlage Link products - lock products for your home which you … [Read more...] about Great Moments in Niche Marketing
Niche Marketing Strategy for Small Business Owners
Creating a niche marketing strategy is AMAZINGLY simple - in theory. To create a niche marketing strategy you simply decide what "niche" or segment of the market you want to target with your marketing message. In other words, instead of targeting EVERYONE with your marketing message - you create marketing messages which speak to SOMEONE in particular. I find this marketing … [Read more...] about Niche Marketing Strategy for Small Business Owners