Small Business Advertising Success Secret #3

July 19, 2011

Small Business Advertising Success Secret #3: Test – Test – Test In the past few weeks – I’ve been sharing with you the essential keys to creating successful advertising for your small business.  In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying [...]

Read the full article →

Small Business Advertising Success Secret #2

July 12, 2011

Small Business Advertising Success Secret #2: Be Trustworthy One of the most important – and most often overlooked aspects of advertising is that the act of advertising functions to build trust with your niche market or target audience. When consumers see a local business advertised – whether it’s on television, on the radio or in [...]

Read the full article →

Small Business Advertising Success Secret #1

July 5, 2011

Small Business Advertising Success Secret #1: Be a Broken Record One of the most essential small business advertising success secrets is consistency.  It’s not just small business owners who “tire” of pounding home the same marketing message in their advertising – but its only small business owners who can’t AFFORD not to stay true to [...]

Read the full article →

Keys to Small Business Advertising Success

April 28, 2011

Forget the  hype – there is no “secret” or hidden formula to help you achieve advertising success for your small business.  Truth be told, you only need three key elements to creating successful advertising for your small business. FIRST KEY TO CREATING SMALL BUSINESS ADVERTISING SUCCESS: KNOW THE WHO Who is your target audience?  It’s [...]

Read the full article →

Niche Marketing Strategy

February 9, 2011

Niche marketing is by far the most effective and efficient use of your marketing dollars.  By tightly targeting your audience – by getting to know who they are and what they want from your business – you can grow your business profitably without wasting marketing dollars pursuing potential customers who have neither the means nor [...]

Read the full article →

← Previous Entries

Next Entries →