Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants
Small Business Marketing Success Online
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line. Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to those individual's goals, problems or desires. If you already have customers, then you are selling either products or services that … [Read more...] about Small Business Marketing Success Online