Most people don't think of a "church" as needing marketing - but your local community church is in fact a small business. Most churches- like most small businesses- rely HEAVILY upon "word of mouth" advertising as the primary means of marketing their "small business". The blog "Your Ministry Helper" shares the video below which was created by Beyond Relevance in the post … [Read more...] about Marketing your small business like a church
Beyond Marketing
Creating a local advertising campaign is a lot like herding cats
It ought to be easy - especially when you know what you're doing. Creating a local advertising campaign that is a mixture of media SHOULD be easy. Creating a local advertising campaign should be as easy as 1 - 2- 3. Unfortunately, it's a lot like herding cats! There are three essential steps to creating a local advertising campaign. 1. Define your target audience. Who is … [Read more...] about Creating a local advertising campaign is a lot like herding cats
The Best Marketing Strategy Can’t Overcome Piss Poor Customer Service.
If you're a small business owner, there are some essential truths you must know about marketing your small business. If you're like most small business owners, you probably assume that crafting a smart small business marketing strategy is the most important thing you can do to grow your small business. It's true. An effective marketing strategy is an important part of … [Read more...] about The Best Marketing Strategy Can’t Overcome Piss Poor Customer Service.
Are Unrealistic Marketing Expectations Sabatoging Your Business?
One of the toughest parts of working as a small business marketing consultant is dealing with unrealistic expectations. Many small business owners have a really hard time knowing how to set "realistic expectations" and all it takes is a quick glance at the latest promises being made by the "get rich quick, make $100,000 a day while sitting on your ass" to see why. For … [Read more...] about Are Unrealistic Marketing Expectations Sabatoging Your Business?
Smart Small Business Marketing Strategies
The title of this post, SMART small business marketing strategies - because you may have heard a report or two on the news about the horrible economic conditions that are currently besieging the US economy. As a result, you may be tempted to make a "not so smart" decision about your small business marketing strategy! Perception is such a CRUCIAL part of the business decision … [Read more...] about Smart Small Business Marketing Strategies