When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic". Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value
Beyond Marketing
Is Social Media Marketing in Trouble?
When it comes to building community, no one does it better than Liz Strauss over at Successful Blog. She has built an active, vibrant online community. Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, "Is Social Media Marketing in Trouble?" Social Media Marketing is all about transparency. The thing about … [Read more...] about Is Social Media Marketing in Trouble?
Is a Squeeze Page the Key to Achieving Marketing Magic?
You may have noticed, my blog doesn't get a lot of comments. This is because my "target" audience is NOT other bloggers. My target audience is small business owners - many of whom don't have a blog or if they do, they don't know how to use it. (If you fall into the latter category, check out the 8 Week Power Blog Launch.) Instead of comments, I get emails from visitors … [Read more...] about Is a Squeeze Page the Key to Achieving Marketing Magic?
The Problem with Small Business Marketing Consultants
Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants
The Secret To Success in Small Business Marketing: Word of Mouth Marketing
There really is a "secret" to achieving success in your small business marketing. I guess I thought this "secret" was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business. It shouldn't come as a surprise that customer satisfaction is truly the secret … [Read more...] about The Secret To Success in Small Business Marketing: Word of Mouth Marketing