In an earlier post Moveable Type's Nasty Swing at Wordpress I offered the following advice: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor. Later in the week, I noticed this ad for the job site "The Ladders" "When you let everyone play, nobody wins" [youtube]http://www.youtube.com/watch?v=31ZevWuxrNE[/youtube] I am by no … [Read more...] about Job Site “The Ladders” Ad Does Tongue in Cheek Well
Beyond Marketing
Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Catherine Lawson writes "Do you think you know it all?" ... to which, unfortunately there are times when I must answer... why yes.... I do think I know a damned lot about marketing. Obviously, I think I know a lot about marketing... because I wrote a book on the subject. Before I wrote the darned thing however, I did a LOT of research. I did this because, in all honesty, I … [Read more...] about Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Viral Qualities of Video Online
Everyone ADORES the Mac Vs PC television ad series... however there are some amusing "anti-Mac" videos appearing on YouTube as well... and these come up in a search for the revered Mac vs PC television ads as well. This one is ESPECIALLY amusing. [youtube]http://www.youtube.com/watch?v=iEAGmBRC1dc[/youtube] So yes, video can be viral... but Web 2.0 means it's easy for users … [Read more...] about Viral Qualities of Video Online
Moveable Type’s Nasty Swipe at WordPress
Message to Moveable Type regarding your recent swings at Wordpress: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor. Here's the deal... Daily Blog Tips is reporting on the "marketing" attempt by Moveable Type in which MT is trying to "poach" Wordpress users who are frustrated by yet another major upgrade to jump ship and … [Read more...] about Moveable Type’s Nasty Swipe at WordPress
Change or Die: A Rude Wake up Call for the Traditional Advertising Agency
Over two decades ago... back in the 1980's.... I took a position as an advertising account executive at a small advertising agency. It was my agency's job to manage my client's advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of the dollars spent. We were, in the words of the Big Picture … [Read more...] about Change or Die: A Rude Wake up Call for the Traditional Advertising Agency