Luck favors the prepared... a lesson I keep seeing illustrated over and over again. For example, I joined LinkedIn because I needed to contact a gentlemen who has done PR work for a client of mine. When I Googled the gentleman, his LinkedIn account was the only reference to him so I joined so I cound contact him. I was wanting to contact him because in my … [Read more...] about Make like a marketing scout and be prepared….
Beyond Marketing
Following footsteps in the sand….
When we first moved to the east coast, merely walking on the beach was enough to keep everyone in my family entertained. Now, three years later.... a walk along the beach needs some "spicing" up to keep my teen aged children entertained and engaged. So, last Saturday when we went to the beach, my athletic son created a new "game" of follow the … [Read more...] about Following footsteps in the sand….
How an effective marketing campaign can do more harm than good
Congratulations... you've done it. You've measured and listened and finally done it! The phone is ringing off the hook, your web master has called and informed you that there will be an additional charge for all the bandwidth your web site is consuming, but you don't care! The orders are ROLLING in and a nice big bandwidth charge is just the icing on the … [Read more...] about How an effective marketing campaign can do more harm than good
Composing compelling content appropriate for the season….
Just a few weeks ago, every marketing message was centered around the holidays which are celebrated around the time of the Winter Solstice (in the Northern Hemisphere). Now, those images have shifted from snow and reindeer to hard bodies sweating in the gym. Oh what a difference a few days can make! If you want your January message to "stand out", … [Read more...] about Composing compelling content appropriate for the season….
Making New Year’s Marketing Resolutions…. and keeping them!
The changing of the calendar prompts many of us in the Western Hemisphere to take a moment to look both ahead and behind as we make our resolutions of what we'll do better or differently during the upcoming year. Almost every business owner I know includes "marketing smarter" as part of their New Year's Resolutions. I've seen a LOT of marketing blogs talking … [Read more...] about Making New Year’s Marketing Resolutions…. and keeping them!