Mariana Wagner is a realtor in Colorado Springs with an incredible eye for marketing, specifically marketing 2.0. In her post, "Shall I be trendy?" she writes: How does Web 2.0 fit into your life? : I know plenty of agents who run screaming from anything remotely “new fangled” like that pesky “internet”. Okay. Fine. I know that (just like … [Read more...] about Niche Marketing 2.0 takes marketing from “push” to “pull”
Beyond Marketing
Proof you don’t have to think small when you target a niche market
When you think of a "niche" market, you tend to think "small". After all, targeting a niche market is really the process of breaking down or segmenting a larger group of individuals. A niche market is really just a tightly targeted market... and it's possible to be targeting a niche market even if the size of that market is over 50 MILLION … [Read more...] about Proof you don’t have to think small when you target a niche market
Web 2.0 can be a REALLY scary proposition for some businesses
They say that most urban legends and scary tales are created to act as "parables" of sorts. These stories almost ALWAYS have a moral to teach. For example, the story of Little Red Riding Hood was told to teach children not to talk to strangers. This isn't your typical "scary" Halloween story. Instead, this one is real. The … [Read more...] about Web 2.0 can be a REALLY scary proposition for some businesses
Put the focus on the customer and the marketing message will take care of itself
Jay Lipe's Smart Marketing blog uses a phrase that should be etched on the inside of every business owner's eyelids: Remember, a buyer almost always comes to your company wondering how can you help me? not what do you do? In my book, I talk about how people have problems: big problems, little problems, pressing problems and the "if I don't think about it, it will go … [Read more...] about Put the focus on the customer and the marketing message will take care of itself
Web Hosting Review and Overview
I was on a blog with a Blog Rush box and saw the simple, provocative headline Hostican Review. I clicked and followed the link to read the post. Why? Because I am a HUGE Hostican fan! In my "real" business, I spend a LOT of time working with various web hosting companies. The range of experience on hosting ranges from the good (Hostican) to … [Read more...] about Web Hosting Review and Overview