Beyond Marketing

Alain Portmann over at Web Liquid has an excellent post on the new "rules" for advertising and what to look for in Advertising 2.0. Just as users gained power in the Web 2.0 transition, customers gain power with Advertising 2.0. The old model for marketing and media was one of persuasion and isolating consumers. The new model is highly interactive and communal. Web 2.0 gives … [Read more...] about Advertising 2.0

Now, if you're a geek, when you hear Mac you think MacIntosh.... as in the computer. While Apple computer has, in the past committed more than it's fair share of branding boo boos, they have definitely LEARNED from the experience and are currently riding an immensely entertaining and profitable wave with their latest campaign. No, this is about MAC cosmetics, a division of … [Read more...] about MAC’s branding boo boo….

Over at the 9rules blog there's a great post on "Traffic doesn't mean opportunity" written about Amy of Momadvice where she writes about the amazing things that have happened to her as a result of writing a blog. However, even though amazing things have happened.... she writes.... Has my traffic skyrocketed? No. Do I now keep warm at night wrapped in a blanket of money? No. If … [Read more...] about High Traffic doesn’t mean success

Assuming you know who your customers are is a dangerous practice. The old saying goes when you “assume” you make an “ass” out of “u” and “me.” Michael Barbaro reports in the New York Times that retail giant Walmart is classifying its 200 million customers into three categories: There are “brand aspirationals” (people with low incomes who are obsessed with … [Read more...] about Never assume anything…

If you've been in business any time at all, you've heard the following: "Rule #1: The Customer Is Always Right. Rule #2: If the Customer Is Ever Wrong, Re-Read Rule #1." Giving lip services to focusing on the customer is nothing new.... what is as rare and beautiful as a flawless diamond are business who truly get that business success has its roots in focusing upon the … [Read more...] about What Are Your Customers Really Worth?