I'm in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical "selling copy". My client hasn't voiced this in so many words - but rather it's been the underlying theme of our interactions. This client is like many small business owners. She came from a corporate background and had little … [Read more...] about Marketing Magic and “Selling” Copy
Beyond Marketing
Niche Marketing’s Role in Brand Development
Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience. When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade. When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development
Small Business Marketing Strategies Revealed
I've been sharing here some tales of my own struggles with implementing marketing strategies for my small business. In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, "Who is your customer" is the kiss of death for any small business marketing strategy. Of course, who is your customer is just the first of many … [Read more...] about Small Business Marketing Strategies Revealed
Zombie Advertising
One of the "problems" with technology is that the question "why" isn't asked nearly often enough. Small business owners create FaceBook fan pages without asking WHY - or more importantly - "what's in it for me?" from a customers' point of view. It's easy to see why small business owners would embrace the "free and easy" FaceBook fan page - but it''s quite another story … [Read more...] about Zombie Advertising
The Kiss of Death for Your Small Business Marketing
The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing