Beyond Marketing

Back in August, Wal-Mart joined the National Gay and Lesbian Chamber of Commerce in an effort to advance diversity within the store's associate, supplier, and customer bases. Now, I'm not saying the the world's largest retailer should encourage discrimmination in ANY form, but their sudden embrace of the gay and lesbian community is nothing less than bewildering. In a comment … [Read more...] about Walmart embracing alternative lifestyles

A new feature here on the Beyond Niche Marketing Blog... where we'll take a look at the ever puzzling antics of the world's largest retailer. It began innocently enough. Apparently (according to my source) Walmart hired talent away from #2 player Target. (Pronounced "Tar-zhe" at our house for years, originating long before the retailer decided to become a funky, trendy and … [Read more...] about What is Walmart thinking?

In case you haven't heard, there's a huge feud between Micheal J Fox and Rush Limbaugh. In a nutshell, MJ Fox is an entertainer and as such he engaged in some "dramatics" to make a sale. The sale he was making was in support of a candidate for congress. Micheal J Fox put on a show to woo voters and Rush Limbaugh called him on it. (If you want to read a great synopsis of the … [Read more...] about Entertainer or natural born liar?

An excellent post on using blogs to market yourself was written by Rohit Bhargava, VP for for Interactive Marketing with Ogilvy Public Relations. Bhargava shares 7 tips on how to effectively use a blog as a marketing tool for your business. Share your insight, not the obvious Your point of view is what makes your blog a resource. Link to your influencers Bloggers pay … [Read more...] about Using your Blog to Market your Business

I recently praised the blog No More Cubes about an ingenious marketing tool to increase newsletter subscriptions: the contest. After blogging my praise, I decided to put my money where my keyboard was and subscribed to the blog. I wish I could say that the praise would continue for No More Cubes. When my subscription was confirmed, I discovered that No More Cubes is … [Read more...] about An issue of trust