John Dodds is a self proclaimed marketing deviant, which makes me love him before I'd read a word on his blog. John is speaking to geeks trying to get them to embrace marketing as their friend. According to Dodds, rule number one is "Marketing is not a department." Is it me, or did angels just start singing? His second commandment is " Marketing is a conversation, but most … [Read more...] about Marketing 2006 style….
Beyond Marketing
No more cubes wins again!!
BRAVO to the blog No More Cubes. To generate interest in their new newsletter launch, the've launched a contest! Contests are GREAT ways to get visitors involved. If you never tried using a contest to promote your business, you really MUST give it serious thought. Contests can act as both a reward for current customers or an incentive for new customers to come "join your … [Read more...] about No more cubes wins again!!
Lured to the House of Mouse
Despite having three children and living for nearly 18 months within 100 miles of Disney World, my steadfast resistance to the magnetic pull of the Mega Mouse finally ended last Tuesday. I have NO idea how many hundreds of thousands of dollars has been spent by Disney trying to lure me and mine into their money pit, but until recently Disney's efforts have fallen upon deaf … [Read more...] about Lured to the House of Mouse
Control of your brand….
There's an obsession out there with "branding".... like it's a separate and distinct entity, one that is easily controlled and manipulated. The buzz at the ANA was over giving "control" of your brand over to your customers.... In a comment at Hespos.com, James writes in response to Tom's post on "I Do Not Want What I Haven't Got" : "Marketers can control their brand to a large … [Read more...] about Control of your brand….
Nutrisystem’s Secret to Success
The woman on the screen raves for two solid minutes about her new body which is 33 pounds lighter. "Look at me, I'm a size 2," she says as images of her skipping along a beach in a bikini, smooching her husband on a footbridge and cuddling her baby at a picnic fill the screen. In the corner, you see the before and after shots, which are powerful. Then comes the kicker: "My … [Read more...] about Nutrisystem’s Secret to Success