GREAT story about defining your niche over at the No More Cubes blog. What can I say when it's been said so well. GREAT STORY! GREAT ILLUSTRATION! … [Read more...] about Working with the wrong niches- the nudist and the ballerina
Beyond Marketing
I hate liars…
I hate liars and I'd be willing to bet you do too. So why, oh why is this "marketing guru" lying in his latest newsletter? This guy has done almost EVERYTHING right. He's listed high on Google for some GREAT keywords. He has the word "marketing" in his domain name and he appears to have some GREAT products. (The only recommendation I would make if he were my client is that … [Read more...] about I hate liars…
Are you forgetting about the end user?
Kathy Sierra in her blog Creating Passionate Customers says, "Until talking about the users/customers/members/clients becomes the most important thing, we're going nowhere good." She then creates a cute bingo card with phrases such as "Customers don't want to hear about how hard this is for us to do" and "It's not about us, it's about the customer." Her post reminds me of … [Read more...] about Are you forgetting about the end user?
Building trust is the biggest hurdle you face when making the major sale
I've written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up. Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. One factor that has amplified our problem is moving to … [Read more...] about Building trust is the biggest hurdle you face when making the major sale
How powerful is a testimonial?
Are you making a Major Sale? The Major Sale is defined by Neil Rackham in his book Spin Selling as: There is more than one decision-maker The buyer’s financial and/or emotional investment is significant The purchase warrants significant time and research into alternatives There is the potential for a long-term relationship between you and/or your business and the … [Read more...] about How powerful is a testimonial?