There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well. I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy
Beyond Marketing
Is Google’s Ad a Great Superbowl Commercial?
There's one day out of the year where advertisers suit up and trot out their best work... the Superbowl. This is where the advertiser ponies up Big Bucks (a 30 second ad during the 2010 Superbowl cost over $3 million... and that doesn't include production costs) to reach the 90 million plus viewers who gather to watch the final game of the NFL season. Even when the football … [Read more...] about Is Google’s Ad a Great Superbowl Commercial?
Life and Death of a Brand: The Tiger Woods Story
It's official. Pepsico has pulled their line of sports drinks bearing Tiger Woods' name citing that they're exercising the morality clause contained in the contract. The television ads featuring Tiger have been pulled and other contracts will probably follow the Pepsico lead. The $100 Million + per year branding powerhouse known as Brand Tiger is officially dead. There … [Read more...] about Life and Death of a Brand: The Tiger Woods Story
The importance of customer retention
Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
Customer Testimonials Build Trust
Customer testimonials have always been a long time go to in the advertising copywriter's arsenal for generating response. It's a well known fact that winning a customer's business the FIRST time is always the hardest. That's why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience with your product … [Read more...] about Customer Testimonials Build Trust