Beyond Marketing

I had a wonderful conversation with one of my favorite clients yesterday. Karoleen is a coach to financial services professionals and business owners. Her insight, quit wit and sound judgement make her an ideal business coach. She has a full practice of financial planners and business owners who have doubled and tripled their income because of her insight and guidance. I'll … [Read more...] about Knowing is key

I was pleasantly surprised to read in Forbes magazine a story about an up and coming software suite that allows retailers to use price optimization to boost sales and profit margins. Demand Tec has developed software that gives retailers insight into underlying factors in the purchasing decision. For example, one drug store chain used the software program to recognize that … [Read more...] about Price sensitivity in the Minor Sale and optimizing profits for retailers

Over the weekend, I saw a news story about Bus Radio, a Massachusetts start-up that offers to pipe music (and ads) into school buses around the country via a private radio network. The concept is simple. Schools can sign up for this private radio broadcast to play on school busses featuring programming aimed specifically at teens and tweens. During the piece, parents were … [Read more...] about The myth of the captive audience….part deux

According to Mike in his blog at Techdirt, It's amazing how slowly it takes folks like advertising execs to catch on sometimes. For the past five years, plenty of people have realized that there was so much content out there that people were learning to only deal with content they wanted. What that means is that dumb ads that no one cares about don't work at all. Advertising … [Read more...] about Audiences were never “captive”…

Buying a computer falls under the major sale category, which means: There is more than one decision maker There is significant financial/emotional investment on the part of the buyer The purchase warrants significant time and research into alternatives There is the potential of a long-term relationship between you and your customer The consequences of making a purchasing … [Read more...] about Apple’s wonderful series of ads