The Center on Global Brand Leadership at Columbia Business School and Corante held The Innovative Marketing Conference in New York City recently. According to the promotional literature promoting the conference: Companies today are facing increasing pain points as marketing struggles to keep up with innovations in the marketplace. Media proliferation, product choice, consumer … [Read more...] about Radical Innovations in Marketing
Beyond Marketing
Creating Commodity Customers or Sell more products to existing customers
For the past few days, I have been blogging my frustration at yet another millionaire mind marketing guru who promises the secret formula for success. In a nutshell, the author's formula boils down to the following: 1. Get your message in front of more eyeballs 2. Get more money per eyeball 3. Sell more products to your existing customers on the back end I've already … [Read more...] about Creating Commodity Customers or Sell more products to existing customers
You’re just not charging enough.
The other day, I blogged my frustration at yet another millionaire mind marketing guru who promises the "secret formula" for success. In a nutshell, the author'sformula boils down to the following: 1. Get your message in front of more eyeballs 2. Get more money per eyeball 3. Sell more products to your existing customers on the back end I've already ranted about the first … [Read more...] about You’re just not charging enough.
Is more really less?
I am frustrated. I've been directed by a client to yet another "millionaire mind marketing" guru who promises the "secret" formula for success. In a nutshell, the author's "formula" boils down to the following: 1. Get your message in front of more eyeballs 2. Get more money per eyeball 3. Sell more products to your existing customers on the back end If step one were truly the … [Read more...] about Is more really less?
Walking through the major sale
If you don't know what kind of sale your business is making, you may find yourself throwing money at your advertising and marketing, only to be disappointed with the results. You may have heard the saying, "Nothing happens until somebody sells something," but if you don't know what kind of sale your business is making, those sales will be few and far between. (For more … [Read more...] about Walking through the major sale