If you didn't know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing. Great marketing and advertising can't replace customer service and most importantly - customer satisfaction's role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers to your business – THE … [Read more...] about Customer Satisfaction = Marketing Magic
Beyond Marketing
Adventures in Small Business Marketing
Marketing is defined as "the process of transferring goods and services from the producer to the consumer". I share that definition often because it's way to easy to get "tunnel vision" when it comes to marketing your business. It's WAY too easy to think of marketing as beginning and ending with the ads which appear on radio, television, in the newspaper or even … [Read more...] about Adventures in Small Business Marketing
Are you using the recession as an excuse?
Are you using the "recession" as an excuse ? It's hard to pick up a paper, a magazine or even log onto the internet without hearing someone bleating about the so- called "recession". Technically, it's not a recession until we've had 2 consecutive quarters of negative growth. Since 2009 GDP is estimated to have grown at least 4%, what we're in is an economic slow … [Read more...] about Are you using the recession as an excuse?
Recession? What Recession….
If you've watched the evening news or listened to the radio - you've heard that we're in a recession. Everything is bleak - the sky is falling. It's just a matter of time before these dire economic times put you out of business. As a result, business owners have pulled back on advertising expenditures and tightened their belts in preparation for the dire ecoomic predictions … [Read more...] about Recession? What Recession….
Customer Satisfaction and Marketing
Customer satisfaction is a huge factor in the success or failure of your marketing campaign. If customers are unhappy with your product or service, they're not likely to stick around for long. Customer satisfaction plays a huge role in customer retention. That's why it's so important to make sure that your customers are satisfied with what you're … [Read more...] about Customer Satisfaction and Marketing