The email had a promising headline - "[Insert your name] - are you using these proven marketing techniques?" I should have known better than to expect it to yield something useful - after all, it's an email and nothing useful comes in via your email - right? What followed was a self serving attempt to sell yet another "money making system" which promises to share the … [Read more...] about Are you using these proven marketing techniques?
Beyond Marketing
Reaching out to Bloggers – Tapping into Social Media Marketing
Imagine the thrill of getting the phone call from Oprah's staff and finding out that she's chosen YOUR product or service as one of HER favorite things and she's going to promote your product or service on her show. This kind of exposure has been known to catapult minor players into multi-millionaires overnight. Ah- heady stuff. The reason getting your product or service … [Read more...] about Reaching out to Bloggers – Tapping into Social Media Marketing
What you can learn from Al Bundy about advertising your small business
Al Bundy is a fictional character on the television show Married with Children. Al is the consumate loser who sells women's shoes in the mall and whose string of failures provided enough fodder to spawn over 250 episodes of the show. In one episode, after fielding yet another call from a disgruntled shoe customer, Al decides to put his knowledge of shoes to work by setting up … [Read more...] about What you can learn from Al Bundy about advertising your small business
Advertising Your Small Business
There are a lot of "distractions" in the marketing arena today - there are a lot of people who are blogging about marketing. There are those who are saying that advertising is a wasted expense for your small business. There are those who say that all you need is a Twitter account and a blog to promote your small business. There are those who think social media is the free … [Read more...] about Advertising Your Small Business
Business Beware: Honesty is truly the best policy when it comes to advertising
The other day, I heard a great "attention getting ad" on the radio which began with - "What we're about to say is illegal - UNLESS IT'S TRUE!" Believe it or not - it IS illegal in the US to lie in your advertising. If you're a small business owner, you may not be aware that the claims you make in your advertisements may put you in legal jeopardy. You can't say in an … [Read more...] about Business Beware: Honesty is truly the best policy when it comes to advertising