Within a year of launching my web development business, way back in 1998, I was introduced to a new type of service professional, the Life Coach. My relationship with this profession began when I developed a web site for a newly minted coach. While I had done other websites before, this was the first time I had thoroughly enjoyed the process. Here was an individual who was … [Read more...] about Right on Target
Niche Marketing
Sharpen your marketing focus to increase your profits
Kim Gordon in her article in MSNBC/Entrepreneur.com says: You'll rarely see a company that's risen to the top using a shotgun approach--targeting a mass audience indiscriminately--yet this is where many entrepreneurs trip up. Failure to isolate the most-qualified niche can waste marketing funds, time and energy. I get e-mails and phone calls from entrepreneurs who tell me … [Read more...] about Sharpen your marketing focus to increase your profits
Defining your target: Is it Boy meets girl or boy meets boy?
As someone with a more than passing interest in preaching the gospel of Niche Marketing to small business owners, I frequently run across various articles written extolling the virtues of Niche Marketing as a path to wealth and riches. Over at Info Mean (link removed because it's been labeled a "bad" neighborhood) Achieving sales is probably the biggest challenge a … [Read more...] about Defining your target: Is it Boy meets girl or boy meets boy?
Getting your message to stand out in a crowded marketplace….
Carol Solomon on her Double Your Coaching Practice blog says it and makes it short, sweet and to the point: With people crippled under the weight of so much information, you really need to stand out from the crowd. What makes you different? What are your unique skills? You MUST be able to articulate this in your marketing materials and in your conversations with … [Read more...] about Getting your message to stand out in a crowded marketplace….
Niche Marketing + Direct Marketing…a match made in heaven!
One of the real "blessings" to targeting a niche market is how easily and effectively you can reach the members of your target audience. However, I've found a LOT of my clients have a really hard time wrapping their brains around the tightly targeted niche marketing concept. One client was determined that his "niche" market was small business … [Read more...] about Niche Marketing + Direct Marketing…a match made in heaven!