This blog's target audience is small business owners... the Davids who are out there slugging it out with the Goliaths every day. If you're a small business owner who has heard that niche marketing is THE KEY to developing successful marketing messages, you're in the right place. It's true, targeting a niche market is THE KEY to creating successful marketing … [Read more...] about Niche Marketing lessons from an undersized basketball team….
Niche Marketing
Essential Key Element to Successful Niche Marketing
Seth Godin reports on his blog that actions are contagious. Whether it's obesity, suicide or wealth, your chances of achieving those or any other milestone increases greatly when you hang out with others who are cultivating those habits. According to Seth: The most important thing you can do is choose who you're hanging out with. The second high-leverage thing is to put … [Read more...] about Essential Key Element to Successful Niche Marketing
Niche Marketing Success Story: The Bakery in the Basement
Beyond the Basement: The story of Ida Mae’s Ida Mae’s (name changed to protect the client’s privacy) was a small bakery started by two retired nurses who launched their business with very little cash and a huge investment of “sweat equity.” The two women had found space for their business in the basement of an aging office building, which was … [Read more...] about Niche Marketing Success Story: The Bakery in the Basement
Approaching your niche with the beginner’s mind
Way back in the mid-1980s, as dinosaurs roamed the earth and this thing known now as the Internet was nothing more than a military defense communication tool, my mentor, Joan Elias, began instructing me in the ways of targeting marketing messages to increase the ROI of any marketing or advertising campaign. Maybe that's why Janet Johnson's post Nesting and Niching really … [Read more...] about Approaching your niche with the beginner’s mind
Create your own niche: creating your own TOMA ladder
"Marketing speak" term you need to know: TOMA = Top of Mind Awareness TOMA = your name coming to mind when someone mentions a topic. In my book Beyond the Niche, I tell the compelling story of a tiny bakery who succeeded despite the fact that the odds were definitely stack against them. One of the keys to that success was that we created a new … [Read more...] about Create your own niche: creating your own TOMA ladder