Over two decades ago... back in the 1980's.... I took a position as an advertising account executive at a small advertising agency. It was my agency's job to manage my client's advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of the dollars spent. We were, in the words of the Big Picture … [Read more...] about Change or Die: A Rude Wake up Call for the Traditional Advertising Agency
Advertising 2.0
The power of pain
A few weeks ago, I was visited by an ailment that I hadn't had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know I had more than my share of ear infections growing up, so how could I not remember something so intense? Experts … [Read more...] about The power of pain