Advertising online can help grow your business. Digital platforms, including social media and search engines can connect your business with your target customers. What is Advertising Online? Advertising online is the use of digital platforms, including social media and search engines, to promote a product or service. The internet has fundamentally changed the way that … [Read more...] about Advertising Online Can Grow Your Business
advertising and the web
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line. Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to those individual's goals, problems or desires. If you already have customers, then you are selling either products or services that … [Read more...] about Small Business Marketing Success Online
Taking Your Website Seriously
If you take the time to peruse the web offerings of your local merchants by simply following the URL's listed in traditional advertising, it won't take long before you're asking yourself the question, "Why don't these businesses take their web site seriously?" Ok, maybe you won't ask yourself THAT question... perhaps for those without a "marketing mindset" the question you … [Read more...] about Taking Your Website Seriously
GM May Be Creating A Watershed Moment in Advertising
Imedia Connection's Michael Estrin reports that a watershed moment is occurring in the history of advertising and marketing. In the article Why GM gambled $1.5B on digital he reports on the recent decision by General Motors to shift one half of its total advertising budget to digital over the next three years. Part of the thinking driving GM's move is the web is the ULTIMATE … [Read more...] about GM May Be Creating A Watershed Moment in Advertising