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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

advertising today

Trust Building Practices in Advertising Today

May 26, 2008 by Kathryn Hendershot Leave a Comment

One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today

Advertising Today: Niche Marketing

May 21, 2008 by Kathryn Hendershot 2 Comments

I love it when 20 somethings write about how "advertising today" is somehow different than advertising at any other point in history. They write like ads never failed before the turn of the millennium. They seem to think that the practice of niche marketing began shortly after Al Gore invented the internet. The internet hasn't changed how people operate. The internet is … [Read more...] about Advertising Today: Niche Marketing

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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