One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it's on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There's almost a "Hey, I've heard of that … [Read more...] about Trust Building Practices in Advertising Today
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Advertising Today: Niche Marketing
I love it when 20 somethings write about how "advertising today" is somehow different than advertising at any other point in history. They write like ads never failed before the turn of the millennium. They seem to think that the practice of niche marketing began shortly after Al Gore invented the internet. The internet hasn't changed how people operate. The internet is … [Read more...] about Advertising Today: Niche Marketing