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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Brand Development Process

Niche Marketing’s Role in Brand Development

May 17, 2010 by Kathryn Hendershot 1 Comment

Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience.  When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development

Brand Development Process

September 26, 2008 by Kathryn Hendershot 2 Comments

it's called the brand development process process because it's a never ending job.

The brand development process is just that - a process.  So many small business owners want it to be a task to be completed.  Something to check off your list of things to do. It's easy to understand where someone might get that idea.  After all, the term branding was first used to describe burning a mark into the flesh of cattle.  I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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