Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience. When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade. When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development
Brand Development Process
Brand Development Process – Passion + Transparency
Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process. In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. In case you didn't know, Gary has created an EMPIRE … [Read more...] about Brand Development Process – Passion + Transparency