Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience. When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade. When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development
Brand Development Process
Brand Development Process
The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process