Looking for a way to build a buzz marketing campaign and get a lot of free PR - be offensive. The secret to creating a buzz marketing campaign that generates BOATLOADS of free PR is to really p*ss in someone's Cheerios. If you're like most advertisers, you've been wasting your time being "nice" and trying to get everyone to like you. You've been wasting your time trying to … [Read more...] about Hidden Secret to Buzz Marketing and Free PR: Offend Someone
buzz words
The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Not so long ago, THE DEFINITIVE go to magic marketing word was "free". Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by "professionals". Then came the internet, where anyone with a connection to the internet could become a "marketing … [Read more...] about The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”